Content Kudos Copywriting



Professionally written copy. In your style. In short order.




Your copy is like your wardrobe

Maybe you’re after informal, friendly copy akin to some buttoned-down workwear? Or perhaps your style calls for the elegance and authority of your ‘best bib and tucker’?

Whatever its style, any web copy or marketing material should distil the essence of a brand. Like your wardrobe, your copy helps telegraph to the world exactly how you want to be perceived. 

The idea is to communicate your brand message with confidence and personality – because your personality is what makes your brand unique.

Your personality shows the value of your brand ...

So your copy needs to go ALL OUT to represent your business – in all its true colours. You want words that give you a memorable voice and verbal identity, while appealing to the right audience. 

You’ll also want your copy delivered on time and to budget.

Click anywhere on the portfolio below to see a few samples from my copywriting wardrobe. Click here if you want to know a bit more about me, and here if you want to know more about how I work.

... and your copywriting needs to reflect your brand with confidence

Some of the portfolio pieces below are short, smart, snappy. Others have more narrative sewn in, for extra SEO oomph to ensure they show up on Google. 

All my work is designed to achieve results over and above the objectives of the brief. And the aim of every piece? To build trust for your brand, confidence in your message, and empathy from your audience.

You may be wondering how much my copywriting costs. I work for myself so you won’t get slapped with agency rates. A professional copywriter probably costs less than you think. Simply ask me for a quote. 

Raw Hope pitch card for World Vision

Be honest. Do you avoid chuggers? l’ll admit I often used to. Perhaps it’s time we stopped averting our gaze? Really, we stand to gain far more than we give. In rewriting the pitch card used by canvassers for the Raw Hope campaign on behalf of children’s charity World Vision, the aim was to inspire regular monthly donations from passers-by on the street. So it’s a quick read and gets straight to the point. Simple language, conversational sentence fragments and short paragraphs build the argument for why people should help. The copy is forthright and optimistic, based on the premise that being asked to give should make people feel good. The words are hard-hitting and emotional but never mawkish. Be warned: the piece includes details about the shocking events of two young girls’ lives.

Handmade Wooden Boxes by Neil Martin

Search-engine optimized website copy for the home page and six category pages. Targeting design-focused customers, the site starts a conversation with visitors about Neil Martin’s unique contemporary approach to design, highlighting his ethical stance as well as the features and benefits of his handmade wooden boxes – all made from sustainably-sourced timber. Testimonials, images and captions reinforce the copy throughout. For a while, the home page was hovering between No.3 and No.5 of the organic results for its chosen keyword, poised between internet giants Etsy and eBay. Several months after the website launched, it began ranking No.1 for that keyword. Now that’s a result!