ContentKudos Copywriting

Turning your ideas into web content & marketing that gets sales & signups


Recent Work

Read samples of recent copywriting work I’ve done. Click on the images or captions to see full details.

Raw Hope Fundraising Campaign

As an exercise, I rewrote copy for the Raw Hope campaign for international children’s charity World Vision. This version brings the children, who are at the heart of the campaign, into much sharper focus. Designed as an emotional appeal to the reader’s natural human instinct to protect vulnerable children, it doesn’t stint on hard-hitting facts in an effort to attract regular monthly donors. The aim was to revitalise the charity’s crusading work in the world's most dangerous countries. The old-school Courier typeface is deliberate – because it was easy to reproduce, and it works.

Website copy for Neil Martin, Bespoke Box Maker

Search-engine optimised copy for the home page and six category pages. Targeting design-focused customers, the site starts a conversation with readers about Neil’s ethical approach to contemporary design, highlighting the features and benefits of his handmade wooden boxes – all made from sustainably-sourced timber. Testimonials, images and captions reinforce the copy throughout. Within a few weeks, the home page was ranking high up on page 2 of Google for an extremely competitive keyword.

Full website copy for a practical, down-to-earth Building Surveyor

A professional services website that communicates the genuine, no-nonsense philosophy of this Chartered Building Surveyor, reflecting his personality and positioning. The tone is confident and market leading, laced through with a belief in better value surveying services. I took care to build local SEO optimisation into the copy. As a result, the site quickly appeared on the first page of Google for several relevant search terms and continues to climb steadily up the rankings.