ContentKudos Copywriting

Turning Your Ideas into Web Content that Gets Sales & Signups

Recent Work

Want to see samples of the copywriting work I’ve done recently? Click on the images or captions to see full details.

Catering for a neglected breed of gift-giver

Master Craftsman and Bespoke Box Maker, Neil Martin, wanted to engage a forgotten category of gift-giver: internet shoppers who are tired of giving the same old presents year after year. And those who want to give a truly unique gift instead — without having to spend thousands (no high-def gadgets or fancy wrist furniture here). No two ways about it, Neil’s boxes are superb, hand-crafted works of art. But his products were getting lost in the sea of mass-produced, me-too gifts that flood the search results. After careful keyword research to maximise SEO, the website’s home page copy was positioned to appeal to Neil’s ideal buyers — those looking for a gift that would be joyously received — AND one they would be immensely proud to give.

5-page website for a practical, down-to-earth Building Surveyor

A professional services website that communicates the genuine, no-nonsense philosophy of this Chartered Building Surveyor, reflecting his personality and positioning. The tone is confident and market leading, laced through with a belief in better value surveying services. I took care to build local SEO optimisation into the copy. As a result, the site quickly appeared on the first page of Google for several relevant search terms and continues to climb steadily up the rankings.