ContentKudos Copywriting



Get ready for creative, irresistible business communications – with copywriting by ContentKudos. 


Copywriters are the verbal equivalent of chameleons. We choose our writing style to fit the occasion. 


Though, to be fair, we tend not to have swivelling eyes, stereoscopic vision and scaly skin. 

Looking for Copywriter Samples?

Unlike chameleons, however, good copywriters help their clients stand out – rather than merge in to the background – with the right choice of words, in an appropriate tone of voice.

Are you after promotional material that’s the equivalent of a party dress? Or your best bib and tucker? Or how about some seriously buttoned-down workwear? 

It’s all about using words to make your business distinctive, without coming across as distinctly annoying. There are already enough Innocent Smoothy copycats to make us cringe, thank you very much. 

Click on the portfolio below to see a few samples from my recent copywriting wardrobe. 

Some pieces are styled to be short, smart, snappy. Others have more narrative sewn in, inviting a longer look. 

And the aim of every piece? To arrest attention and move people to action.

You don’t sell snake oil ... so why sound like you do?

Isn’t it time you had stand-out promotional copy to represent your business – in all its true colours? Using words that give you a unique verbal identity. Without the hyperbole or sales jargon.

You may be wondering how much my copywriting costs? Simply ask me for a quote. A professional copywriter probably costs less than you think. 

And it’ll save you the embarrassment of having to don a reptile suit. I promise. 

Raw Hope pitch card for World Vision

Be honest. Do you avoid chuggers? l’ll admit I sometimes do. Perhaps it’s time we stopped averting our gaze? We stand to gain far more than we give. In rewriting the pitch card used by canvassers for the Raw Hope campaign on behalf of children’s charity World Vision, the aim was to inspire regular monthly donations from passers-by on the street. So it’s a quick read and gets straight to the point. Simple language, conversational sentence fragments and short paragraphs build the argument for why people should help. The copy is forthright and optimistic, based on the premise that being asked to give should make people feel good. The words are hard-hitting and emotional but never mawkish. Be warned: the piece includes details about the shocking events of two young girls’ lives.

Handmade Wooden Boxes by Neil Martin

Search-engine optimised website copy for the home page and six category pages. Targeting design-focused customers, the site starts a conversation with visitors about Neil Martin’s unique contemporary approach to design, highlighting his ethical stance as well as the features and benefits of his handmade wooden boxes – all made from sustainably-sourced timber. Testimonials, images and captions reinforce the copy throughout. Within a few weeks, the home page was ranking high up on page 2 of Google for an extremely competitive keyword. It is now ranking on page 1 for the same keyword.