Catering for a neglected breed of gift-giver
Master Craftsman and Bespoke Box Maker, Neil Martin, wanted to engage a forgotten category of gift-giver: internet shoppers who are tired of giving the same old presents year after year. And those who want to give a truly unique gift instead — without having to spend thousands (no high-def gadgets or fancy wrist furniture here). No two ways about it, Neil’s boxes are superb, hand-crafted works of art. But his products were getting lost in the sea of mass-produced, me-too gifts that flood the search results. After careful keyword research to maximise SEO, the website’s home page copy was positioned to appeal to Neil’s ideal buyers — those looking for a gift that would be joyously received — AND one they would be immensely proud to give.