ContentKudos Copywriting

Why strive for creative, irresistible written communication?

So clients & customers can find you (and find what they need)? Certainly. So they get to know you (and like you)? Absolutely. So they trust you (and value you)? Definitely

Recent Work

Here’s a selection of copywriting work I’ve done recently. Click on the images or text to see full details.

Raw Hope pitch card for World Vision

Be honest. Do you avoid chuggers? l’ll admit I often do. Perhaps it’s time we stopped averting our gaze and started talking? We stand to gain far more than we give. In rewriting the pitch card used by canvassers for the Raw Hope campaign on behalf of children’s charity World Vision, the aim was to inspire regular monthly donations from passers-by on the street. So it’s a quick read and gets straight to the point. Simple language, conversational sentence fragments and short paragraphs build the argument for how people can help and why they should. The copy is honest and upbeat, based on the premise that being asked to give should feel good. The words are hard-hitting and emotional but never mawkish. Be warned: the piece includes details about the shocking events of two young girls’ lives.

Handmade Wooden Boxes by Neil Martin

Search-engine optimised website copy for the home page and six category pages. Targeting design-focused customers, the site starts a conversation with readers about Neil’s ethical approach to contemporary design, highlighting the features and benefits of his handmade wooden boxes – all made from sustainably-sourced timber. Testimonials, images and captions reinforce the copy throughout. Within a few weeks, the home page was ranking high up on page 2 of Google for an extremely competitive keyword.

Chartered Building Surveyor in Maidstone, Kent

I provided copy for a professional services website to communicate the genuine, no-nonsense philosophy of this Chartered Building Surveyor, reflecting his personality and positioning. The tone is confident and market leading, laced through with a belief in better value surveying services. I took care to build local SEO optimisation into the copy. As a result, the site quickly appeared on the first page of Google for several relevant search terms and continues to climb steadily up the rankings.