ContentKudos Copywriting

Embarrassed by your marketing material? Feeling paralysed and don’t know what to write? You need a copywriter who can fix that for you – one who’s the verbal equivalent of a chameleon.

One you can rely on to come up with a writing style and an approach exactly right for the occasion. (But without the eye swivel or scales for skin.) 

Get ready for copy you can be proud of – with copywriting by ContentKudos. 

Copywriting samples to sink your teeth into

You need a copywriter who can use their chameleon brain to find an angle. One that makes you stand out – rather than merge in to the background. 

Are you after copy that’s the equivalent of a party dress? Or maybe your best bib and tucker? Or how about buttoning down some workwear? 

You need a copywriter who can think. One who can target their curiosity on you and the customers you’re chasing. Then use their flair for words to take your message from straightforward to engaging and inspirational – every time. 

The aim is to bring out what makes your business distinctive, without coming across as distinctly annoying.  

Click anywhere on the portfolio below to see a few samples from my copywriting wardrobe. 

Some pieces are short, smart, snappy. Others have a narrative sewn in, for extra oomph. All are designed to achieve results over and above the objectives of the brief.

And the aim of every piece? To arrest attention and move people to action.

You don’t sell snake oil ... so why sound like you do?

Isn’t it time you had chameleon copy to represent your business – in all its true colours? Using words that give you your own voice and verbal identity, without hyperbole or jargon. All completed to deadline and within budget.

You may be wondering how much my copywriting costs. I work for myself so you needn’t fear agency rates. A professional copywriter probably costs less than you think. Simply ask me for a quote

It’ll save you the embarrassment of having to don a reptile suit. I promise. 

Raw Hope pitch card for World Vision

Be honest. Do you avoid chuggers? l’ll admit I sometimes do. Perhaps it’s time we stopped averting our gaze? We stand to gain far more than we give. In rewriting the pitch card used by canvassers for the Raw Hope campaign on behalf of children’s charity World Vision, the aim was to inspire regular monthly donations from passers-by on the street. So it’s a quick read and gets straight to the point. Simple language, conversational sentence fragments and short paragraphs build the argument for why people should help. The copy is forthright and optimistic, based on the premise that being asked to give should make people feel good. The words are hard-hitting and emotional but never mawkish. Be warned: the piece includes details about the shocking events of two young girls’ lives.

Handmade Wooden Boxes by Neil Martin

Search-engine optimised website copy for the home page and six category pages. Targeting design-focused customers, the site starts a conversation with visitors about Neil Martin’s unique contemporary approach to design, highlighting his ethical stance as well as the features and benefits of his handmade wooden boxes – all made from sustainably-sourced timber. Testimonials, images and captions reinforce the copy throughout. Within a few weeks, the home page was ranking high up on page 2 of Google for an extremely competitive keyword. It is now ranking on page 1 for the same keyword.